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AMaC Limited ENaaS™ Audit

Purpose: Professional Networking is about your relationships with executives, key influencers and decision makers and their recommending you personally, your organisation, products, and services to their peers, friends or colleagues. Its applies in business development, alliance partnerships, executive team building, M&A, raising finance, personal development, IP acquisition/sale, supplier selection, new markets, new geography’s and mentors.  

But first I would like to introduce you to on Heather White who is old friend and one of our Alliance Partners.  Heather’s NSQ™ is a new on-line business tool, designed to give you instant help with your networking.  It consists of a short focused questionnaire which will identify your preferred networking style.  The questionnaire takes a few minutes to complete after which you will be able to download your own comprehensive personal report (available as a 14 page Adobe Acrobat PDF download). 

With the personal survey completed its time to move onto auditing your teams 2008 Professional Networking so you have the 2009 budgets in place. The ENaaS™ audit is a 2 day 17-point audit of your current professional networking.  The audit has been developed from our experiences with global projects for Oracle, BT Group, Butler Group, Serna Software, MoN, KB&C and many others since 1989.  It takes one-day of data acquisition and one-day primary research and preparation of the report. My LinkedIn profile features some 80 recommendations.

Key Areas of ENaaS™ audit:

  1. Market Sectors
  2. Geography
  3. Target title
  4. CRM system.  Interactive / batch – size contacts
  5. Interface between market, business development and sales. Budgets stake holders
  6. Marathon or Sprint structure
  7. Client Project Size & duration
  8. Client profile
  9. Own USP
  10. Top 10 Competitors
  11. Key global industry events and conferences
  12. Access to Target Executives & influencers at conferences
  13. Case Studies current & available for key markets
  14. Users proactive presenting papers & case studies
  15. Own / In-house events
  16. Current networking strategy
  17. Time scales and motivation

 

Executive Relationships
  • The AMaCLimited Methodology
  • Philosophy behind our Global Executive Relationship Marketing (GERM™)
  • A (PDF) Guide to Executive Relationship Outsourcing (ERO)
Facilitating Executive Conversations
Recommended articles
  • Paid for Connections?
    Social Networks, Executive and Outside Director Compensation", Horton, J, Millo, Y and Serafeim, G (2009), Working Paper, 9 June.
  • Security Analyst Networks, Performance and Career Outcomes, Horton, J and Serafeim, G (2009), Harvard and Exeter Working Paper, Revise and Resubmit Journal of Finance
  • Spotlight on innovative:
    To date, e-commerce has rarely ventured across borders.
  • A Crowd of Watchdogs:
    Toward a System Dynamics Model of Media Response to Corporate Social Responsibility and Irresponsibility Initiatives
  • Kiwi companies fly by being on the ground
    As ON-Brand Partners starts to become established and gain more success internationally, I’ve been asked by a number of people to share my thoughts about what it takes for a New Zealand company to ‘get started’ on the international stage. While I certainly don’t have all the answers, we’ve certainly learnt some valuable lessons
  • The Future of Banking
    Two years ago, in the midst of the Global Financial Crisis (GFC), I was asked by the CEO of a leading New Zealand bank to present to the Management Board around the Future of Banking. That presentation included some key insights around the role of banking and financial markets and encouraged them to think beyond the economic cycle and consider deeper structural issues and trends. As renewed concerns mount about financial market and economic weakness, I’ve been giving consideration to what has and hasn't changed.
  • Strong evidence as to why Management Matters!
    Paul Leacock, a Director of our TakeON! Business Partner in New Zealand recently shared a video with us that he had seen on Breakfast TV, that provides a compelling case for TakeON! Management Matters.

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