AMaC Limited ENaaS™ Audit

Purpose: Professional Networking is about your relationships with executives, key influencers and decision makers and their recommending you personally, your organisation, products, and services to their peers, friends or colleagues. Its applies in business development, alliance partnerships, executive team building, M&A, raising finance, personal development, IP acquisition/sale, supplier selection, new markets, new geography’s and mentors.  

But first I would like to introduce you to on Heather White who is old friend and one of our Alliance Partners.  Heather’s NSQ™ is a new on-line business tool, designed to give you instant help with your networking.  It consists of a short focused questionnaire which will identify your preferred networking style.  The questionnaire takes a few minutes to complete after which you will be able to download your own comprehensive personal report (available as a 14 page Adobe Acrobat PDF download). 

With the personal survey completed its time to move onto auditing your teams 2008 Professional Networking so you have the 2009 budgets in place. The ENaaS™ audit is a 2 day 17-point audit of your current professional networking.  The audit has been developed from our experiences with global projects for Oracle, BT Group, Butler Group, Serna Software, MoN, KB&C and many others since 1989.  It takes one-day of data acquisition and one-day primary research and preparation of the report. My LinkedIn profile features some 80 recommendations.

Key Areas of ENaaS™ audit:

1. Market Sectors
2. Geography
3. Target title
4. CRM system.  Interactive / batch – size contacts
5. Interface between market, business development and sales. Budgets stake holders
6. Marathon or Sprint structure
7. Client Project Size & duration
8. Client profile
9. Own USP
10. Top 10 Competitors
11. Key global industry events and conferences
12. Access to Target Executives & influencers at conferences
13. Case Studies current & available for key markets
14. Users proactive presenting papers & case studies
15. Own / In-house events
16. Current networking strategy
17. Time scales and motivation

View Alan MacKelworth's profile